Social Media Daily News Roundup 03.04.19
Todays social media news and updates, curated by us, rounded up in one place so you don’t have to go anywhere else.
🐦Instagram's new e-commerce feature is a $10 billion opportunity for Facebook, Deutsche Bank says
🐦Twitter now lets users appeal violations within its app
🐦How BBC News is using LinkedIn
🐦Facebook Statistics that Every Marketer Should Know in 2019 [Inforgraphic]
🐦WhatsApp update adds a killer group privacy feature – but there’s a catch
🐦Social Media Marketer Spotlight : Megan Morley, Marketing Apprentice at Six Two
The "Checkout with Instagram" feature could add $10 billion of revenue for Facebook in 2021, Deutsche Bank says.
Instagram users can browse and purchase offerings from 23 top brands in the U.S.
"Facebook is investing heavily" in this e-commerce opportunity, Deutsche Bank says.
Twitter today announced a new feature that will allow users to appeal directly within the Twitter app a tweet that’s in violation of Twitter’s rules. When users post content in violation of Twitter’s guidelines, that tweet can be flagged or reported, resulting in an account suspension or lockout. Before, users would have to visit an online form to appeal Twitter’s decision.
BBC News has been honing its content strategy on LinkedIn over the last 18 months, working out the types of content audiences respond to and using the platform to generate stories.
In the last 12 months, BBC News has increased output from around three to five posts a day, a mix of motivational, inspirational content, topics relating to identity, psychology and relationships, even housing.
“The audience on there is precious about what they believe to be on the platform,” said Dhruti Shah, journalist and manager of the BBC News LinkedIn account. “They are water-cooler moments: People are at work, but they take a break; this guided me with the strategy.”
With over 2.3 billion active users, Facebook has grown to become the biggest connective platform in history, and an essential part of many people's on and offline lives.
The influence of Facebook is inarguable - in fact, Facebook is so big that it's believed by some to have influenced the election of many world leaders through targeted ads and intricate campaigning. Whether you believe that or not will come down to your perspective, but no matter how you look at it, Facebook is a critical media platform, and one of the most significant tools of our time.
WhatsApp has revealed it’s adding a major new feature to give users more control over their privacy when using the app and groups in particular.
The Facebook-owned messaging service has announced changes that will give users the option of controlling who is able to add them to a group – and who can’t.
You’ll now be able to choose from the following three options:
‘Nobody’ – meaning no one will be able to add you to a group (though there’s a caveat we’ll get to a second)
‘My Contacts – which allows people whose numbers who have saved to add you to groups
‘Everyone’ – pretty self-explanatory, this means anyone can add you to a group
Megan is currently a marketing apprentice at Six Two, a website design company based in Ashford. She’s new to the social media marketer role but has grown up in the digital world using social media as a way of communication. She is gaining experience through her apprenticeship which allows her to learn new marketing techniques, grow the business’s marketing and develop additional skills in different aspects of the business she works in. When away from the screen Megan enjoys keeping up with the latest trends and spending quality time with her friends and family.