Social Media Daily News Roundup 02.04.19
Todays social media news and updates, curated by us, rounded up in one place so you don’t have to go anywhere else.
🌚Facebook may add a dedicated news tab later this year
🌚How to get Twitter’s new ‘Lights out’ dark mode on iOS
🌚The Use Of #Ad Grew By 42% On Instagram In 2018
🌚Why Gen Z will change marketing in Ireland
🌚 How to Set up the Mentorship feature in Facebook Groups
🌚 Facebook collaborative ads: A new way for brands and retailers to partner simply and safely to drive more sales.
🌚Social Media Marketer Spotlight Georgie Gayler-Thompson, Social Strategist, The Marketing Store, and Social Director, LocaSocial
🌚Social Media Marketer Spotlight : Georgina Thomas, Marketing Assistant at Tilhill Forestry
Mark Zuckerberg has revealed he may add a dedicated tab for "high-quality news" to Facebook, perhaps by the end of the year. The section would reportedly be free for users, though Facebook might pay publishers whose work is featured. Zuckerberg mooted the idea in a conversation with Axel Springer CEO Mathias Döpfner, as part of his goal this year to hold discussions about the future of technology in society.
Twitter introduced a dark theme in its mobile apps in 2016, and for its site the following year. But after a lot of people complained that the social network’s feature is not a true dark mode – as it’s based on a shade of blue instead of black – CEO Jack Dorsey said the company was working on it. It’s finally here on iOS, and it’s called ‘Lights out.’
More than 200 million people on Facebook are members of groups they consider meaningful. They use groups to build and foster supportive communities around topics that matter to them. Back in August Facebook launched Mentorship in Facebook Groups to make it easier for people who want help achieving their goals to connect with others in their community who have the experience or expertise to help. in this article read how to use mentorship in your group.
The use of #ad on Instagram grew by 42 year-on-year during 2018, according to the results of research conducted by influencer marketing company Buzzoole.
The research from Buzzoole was conducted tracking the most common ‘transparency hashtags’ across the globe, using a combination of social listening tools and previous research from the first half of 2018. FYI, ‘transparency hashtags’ usually refer to #ad, #sp and #sponsored.
GEN Z – also known as iGen are the newest named generation. Despite their youth (they are currently between three and 23) this generation is the largest ever, making up a staggering 32 per cent of the global population.
With significant buying power and social influence, this generation will certainly be of interest not only to marketers looking to sell products and services, but to organisations looking for the next generation of talent. A percentage of them will have already entered the workforce, though it will be the job of the marketing industry to ensure they are attracting these digitally-native future marketers. Last year, a CIM survey found that four in ten young people aged 17-19 were interested in a career in marketing — a significant opportunity for organisation's recruiting.
🔖 What does it mean? 🔖
We know that mobile has disrupted the shopper journey. With new ways to deliver instant gratification to shoppers, brands and retailers are partnering in new ways to provide a seamless journey for shoppers driving online sales.
In this social media marketer spotlight we ask Georgie Gayler-Thompson what life is like as a social marketer `and delve into her fave tools and campaigns.
Continuing our social media marketer spotlight we interview Georgina Thomas, Georgina is a part-time Assistant Marketing Manager at Tilhill Forestry, the leading forestry and timber harvesting and marketing company in the UK.