Webinar calendar
AI in Social Media: Hype vs. Real Opportunity
8th October at 2 PM BST
AI is everywhere in social right now – but how do you know what’s worth your time and what’s just noise?
Join our expert panel Melissa Ariganello, Freya Ward, and Erica Somer as we unpack the real impact of AI on social media. From campaigns that nailed it (and those that didn’t), to staying original in a copy-paste world, to the legal bits like copyright, this session will give you a clear-eyed view of AI in action.
Influence in B2B
Why Trusted Voices Are Becoming the Growth Channel You Can’t Ignore
5th November at 10 AM BST
B2B buying has changed. Your customers trust people more than brand campaigns, and it’s shifting how influence, reputation, and demand are built.
In this live session, Andy Lambert (exited founder and product lead at Adobe) will moderate a conversation with Kristen Sesto (Director, Custom Influence) and Stephanie Lamb (Influencer Lead at Adobe) on what this shift means for B2B marketers.
Why B2B Marketing is Brilliant, not Boring!
2nd October at 10 AM BST
Join host Luan Wise and panellists Nishma Patel Robb, Katy Howell and Jake Potter for a lively conversation that challenges the myth that B2B marketing lacks creativity. From bold brand building to standout storytelling, we’ll explore what makes B2B brilliant—and how you can shake off the boring label for good.