Webinar calendar
Paid Ads: Small-Budget Ad Strategies
20th November at 3 PM GMT
You don’t need a massive budget to make an impact on social, you need the right strategy. In this live panel, we’re breaking down how to get real results from small paid social budgets. From planning and creative setup to optimisation and measurement, we’ll cover what’s working right now (and what’s definitely not).
Join Magalí Mas D’Amato as she chats with Sheeza Anjun, Ellie Louisa McGuigan, and Rebecca Holloway about how to make every penny count, spot wasted spend before it happens, and run smarter, more efficient campaigns.
To Post or Not to Post: Jumping on Trends
26th November at 2 PM GMT
Should your brand be part of every trend that hits social or know when to sit one out?
In this live session, Laura Colciago and Harriet Bolt join Magalí Mas D’Amato to unpack how social media professionals can navigate the ever-changing trend cycle without losing focus, authenticity or sanity.
You’ll learn how to spot trends worth your time, what to consider before jumping in, and how to adapt fast-moving moments to fit your brand voice. We’ll also talk about the risks of trend fatigue, what’s working right now, and how to make trends work for you — not the other way around.
Community = Social Currency: The New Value Exchange on Social
4th Dec at 6 PM GMT
Community has become the new social currency but what does that really mean for brands and creators?
In this live session, Kamya Marwah joins Magalí Mas D’Amato to unpack how genuine community-building can create real, measurable value on social. From turning engagement into advocacy to building spaces that drive trust and loyalty, this session explores the power of belonging in shaping modern brand influence.
Whether you’re managing social for a brand, leading an online community, or just curious about the future of influence, this is your guide to building connections that count.