Social Media Daily News Roundup 26.03.19

Todays social media news and features rounded up.

🥔Government upskills marketers for future where ‘everything is digital’.

🥔What is Britain’s favourite crisp brand? Question sparks heated twitter debate.

🥔WhatsApp test highlights frequently forwarded messages to curb fake news

🥔The future of Pinterest

🥔SocialDay New Giphy Channel is live and searchable and we’re taking suggestions.

🥔Social Media Marketer Spotlight : Megan Morley, Marketing Apprentice at Six Two.

🥔Social Media Marketer Spotlight : Bethany Farr, Social Media Manager Taylor & Francis Group.

🥔How to convince your boss that you need attend SocialDay 3 Day Social Media Festival 2019.

🥔SocialDay’s 2nd Social Media Marketing Awards 2019 Confirmed taking place October 2019

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Government upskills marketers for future where ‘everything is digital’

The Government is launching an upskilling programme for its marketers that aims to provide them with the tools necessary to produce the best and most effective digital marketing.

The Government is preparing to launch an upskilling programme for its marketers as it looks to position for a future where “everything is digital”.

The ‘accelerate’ programme for marketers focuses on four key areas: campaign management, programmatic, social media and paid search. It came about after the Government Communication Service (GCS) mapped the skills and capabilities of its comms departments to find areas where there might be gaps.

What is Britain’s favourite crisp brand? Question sparks heated twitter debate

Life is full of big, earth-shattering questions. Do humans truly have free will? How was the universe created? Is there life after death?

But the one that sent Twitter into a tizzy last night concerns a topic close to the hearts of many - what is Britain's favourite crisp brand.

On Sunday evening, Channel 5 aired a documentary called Britain's Favourite Crisps.

WhatsApp test highlights frequently forwarded messages to curb fake news

WhatsApp is experimenting with yet more tools to help fight the spread of fake news. A new beta for Android labels messages you send as "frequently forwarded" if they've been shared five or more times. You can even see the exact forwarding count by diving into the Message Info section. It's limited to messages you send rather than ones you receive, but it could give you second thoughts about sharing a sensationalist piece more than once.

The future of Pinterest

Yahoo Finance's Melody Hahm reports on the future growth of Pinterest as it works on IPO filing. Lending Tree Chief Economist Tendayi Kapfidze joins YF's Julie Hyman, Adam Shapiro, and Brian Sozzi to discuss further.

SocialDay New Giphy Channel is live and searchable and we’re taking suggestions.

We’re really excited to launch our new Gif channel! If you’re attending the event 1-3rd May search Socialday to share Gifs and show people you are attending.

Social Media Marketer Spotlight : Megan Morley, Marketing Apprentice at Six Two

he third marketer to be interviewed as part of the new series Social Media Marketer Spotlight is Megan Morley, Megan is currently a marketing apprentice at Six Two, a website design company based in Ashford. She’s new to the social media marketer role but has grown up in the digital world using social media as a way of communication. She is gaining experience through her apprenticeship which allows her to learn new marketing techniques, grow the business’s marketing and develop additional skills in different aspects of the business she works in.

Social Media Marketer Spotlight : Bethany Farr, Social Media Manager Taylor & Francis Group

In the second of the new series Social Media Marketer Spotlight, we interview Bethany Farr. Bethany is currently the Social Media Manager for a large global publisher, Taylor & Francis Group, leading on social strategy with oversight of 35 accounts which is makes life busy but never boring. Previously, she worked for Oxfam GB in communications and digital campaigns which was a great learning experience. 

How to convince your boss that you need attend SocialDay 3 Day Social Media Festival 2019

Convincing your boss that:

  • The conference is worth attending.

  • You should have the time off to attend.

  • The cost is an investment in you.

This can often be a tricky subject to address, we are all busy, it's never a good time to be out the office with client pressures and business demands, however, if you put the case across you could also be heading to join your peers on the 1st -3rd May.

Lucy Hall