Social Media Daily News Roundup 01.04.19
🐶New Facebook tool answers the question “Why am I seeing this post?”
🐶Diageo’s Baileys focuses on shorter, smaller social media ads
🐶Social Media Marketer Spotlight: Georgina Thomas, Marketing Assistant at Tilhill Forestry
🐶 SocialDay 19 Speaker Announcement - Edward Senior Compliance Executive at the Committees of Advertising Practice
Diageo’s Baileys is looking to move away from its image as a staid brand and is taking its cues from food-focused publishers like Twisted with a focus on more concise social media ads.
The liqueur brand is 18 months into a revamp that has seen shorter video ads and smaller campaigns on Instagram and Facebook become focal points for how it goes to market across Europe. But rather solely focus on cocktail recipe videos and lifestyle posts like other alcohol brands on social network, Baileys efforts also cover treats. Now, the ads have more in common with snappy, simple food videos produced by the likes of BuzzFeed’s Tasty.
Facebook announced today that it is adding a feature called “Why am I seeing this post?” to News Feeds. Similar to “Why am I seeing this ad?,” which has appeared next to advertisements since 2014, the new tool has a dropdown menu that gives users information about why that post appeared in their News Feed, along with links to personalization controls.
Continuing our social media marketer spotlight we interview Georgina Thomas, Georgina is a part-time Assistant Marketing Manager at Tilhill Forestry, the leading forestry and timber harvesting and marketing company in the UK. Georgina is also a freelance Social Media and Marketing Manager at her company Carbn for a clothing company and a cat rescue charity. She also works around the clock as a local Conservative Councillor and School Governor.