Does a bigger budget = better content?
What a fantastic questions? The team at Wistia along with Hollywood ad agency Sandwich video, set out to answer that very question, which saved us a job!
Four part documentary following Sandwich Video as they try to bring their creativity to life with $1000, $10000 & $100000
Dive into the creative process behind producing three videos with wildly different budgets and Unveils the secrets of professional film makers
Wistia launches a four part original series One, Ten, One Hundred exploring the relationship between money and creativity. One, Ten, One Hundred is a four part, 90 minute documentary following the challenges behind its groundbreaking video advertising experiment. The documentary shows what you can achieve with a strong creative vision, regardless of the money you have.
Each part of the series focuses on a different element of the campaign. The series follows award winning advertising creatives Sandwich Video as they film the difficulties and how they overcome them when making three videos with wildly differing budgets.
Part 1 - The Pitch
Part 2 - Hollywood DIY - $1000 video
Part 3 - Skeleton Crew - $10,000 video
Part 4 - The Blockbuster - $100,000 video
The series is available online: https://wistia.com/series/one-ten-one-hundred
Chris Savage, Wistia CEO, comments: “Traditionally video has all been about short form content, yet when you are trying break barriers you need to experiment which is why we decided to invest in this documentary. We have a big story to tell and felt that serialised content would be a great way to tell a story. I am not sure we could have done it with anything less. The initial feedback has been great from our premiere in Boston to a packed audience. The audience enjoyed the documentary in its own right which is encouraging for us as we believe this is a very innovative thing to do in our industry.”
So if you want to see how you can turn your iphone and a broom into a b(r)oom-mic or how to manage 15 person crew this will entertain you and show you how to do it.
We enjoyed watching this, hope you do!