Finalist for Agency Social Media Team Of The Year: Famous Wolf

Oct 29

Famous Wolf were one of the finalists in the Agency Social Media Team of the Year category at the Social Media Marketing Awards 2025. Who is in the team, what drives their success, and what does the future have in store for them? We spoke with the team to find out more:

We’re the social media team at our agency – made up of Darcy Reynolds and Madison Travers, our Head of Social. Together, we manage everything from strategy and content creation to shoots and editing. What drives us most is seeing the genuine impact our work has – whether that’s helping a small business grow their community or seeing a charity campaign make a real difference. We love that social media allows us to tell stories, spark emotion, and bring people together through creativity.

We both approach our work with a love of storytelling. Social media is constantly evolving – there’s always something new to learn, test, and create. The fast pace and the variety of brands we work with mean no two days are ever the same, and that keeps things exciting. We’re drawn to helping brands express who they are in a way that genuinely connects with people, not just fills a feed.

As a team, we bring two different perspectives to content creation. Darcy has expertise in creating high-level corporate content, while Madison has a wealth of experience in the personal care and fashion industries.

Making an Impact

Without a doubt, one of the most meaningful parts of our work has been supporting Promise Dreams, a national charity that makes dreams come true for seriously and terminally ill children. We’ve supported them free of charge over the past year, managing their social channels and creating organic content.

One of our campaigns raised over £2,000 towards an unforgettable trip to Disneyland. Knowing our work played a part in making that happen was such an emotional and unforgettable moment – it reminded us why we do what we do.

Our Favourite Tools

We’re big fans of Canva and CapCut for producing creatives – these platforms allow us to lean into platform-informed trends and create with agility. Beyond the tools, though, we rely on our own expertise for trends, timing, and tone – knowing when to jump on a moment and when to create something timeless.

What We’re Proud Of

Over the past year, we’ve helped our clients grow their audiences significantly – with some seeing a 5,750% increase in brand awareness and a 196,922% increase in impressions compared to before they started with us. But beyond the numbers, the real impact has been in building stronger brand identities that spark real-world results.

Our work with Norton Fields Barn, a leading wedding venue in Warwickshire, especially shows how social content can create magical real-world experiences.

What’s Next

We’re excited by how much more human social media is becoming. People crave authenticity, and brands are embracing that – showing the faces behind the business, being transparent, and building real relationships with their audiences.

As for our own journey, we’re excited to keep pushing creative boundaries, growing our clients’ platforms, and continuing to tell stories that actually matter.