Behind the Business Case for Influencer Marketing

Written By SocialDay Marketing

How do you prove influencer marketing is worth the spend when leadership pushes back?

Chloe Perkins, Margo Laz, Sarah Adam and Nicole Ponce joined us for Behind the Business Case for Influencer Marketing - an open panel discussion on making influencer campaigns credible at board level.

They shared how they navigate tough questions, the pitfalls most marketers miss, and what it really takes to get long-term buy-in.

SocialDay Marketing
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