How EGC is changing the game in Influencer Marketing

Employee-generated content (EGC) has quickly moved from buzzword to business essential. It’s one of the most authentic ways to build trust, boost engagement, and spotlight the real people behind your brand.

Now available to watch on-demand, this recorded session with Battenhall’s senior consultant for innovation, Nicole Mezzasalma, and senior account manager, George Brett, dives into how to make EGC work for your business. From motivating your team to create, to steering clear of the classic pitfalls, to examples of brands that are getting it right – it’s full of practical insights you can put into play straight away.