Social Media News Round-Up: 06/08/21
Twitter expands Spaces with new features
Twitter has announced some new features for its audio rooms Spaces. First off, iOS and Android users can now tweet directly from Spaces with their own hashtags readily available. iOS users can now also put the control bar for participants on top of the guest management page so that it is always accessible, and hosts can now see what type of participants are in their space (as well as pending speaker requests) with a new section state. Users on the Tab beta are now also able to search for live and upcoming Spaces by title, host name and host handle on iOS, making all Spaces more easily discoverable and accessible. And finally, Spaces can now be co-hosted by up to 1 host and 2 co-hosts, allowing multiple people more control over moderating Spaces and pinning Tweets.
Snapchat launches My Places on Snap Maps
Snap Maps has launched a new feature, My Places, which allows users to discover businesses, keep track of their favourite local spots, and share recommendations with friends. My Places is split into 3 tabs: Visited (the latest places users have checked into), Favourites (your favourite saved places), and Popular (personalised recommendations based on an algorithm and friends’ recommendations and favourites). The feature will also include Layers (AKA integration) from review and restaurant guide site The Infatuation and ticketing platform Ticketmaster later this year
Snapchat introduces experimental Campaign Lab to Ads Manager
Snapchat has introduced a new way for advertisers to experiment with campaigns in Ads Manager with its new Campaign Lab. Using the new tool, brands looking to maximise their ad performance on Snapchat can now run split tests, view full results of trial ads, and get recommendations on next steps they should take.
Facebook introduces new Campaign Ideas Generator tool
Facebook has launched a new Campaign Ideas Generator tool to help small businesses develop creative and successful ad campaigns on its platform. As well as campaign ideas, the tool provides pre-made assets and resources that are specific to each SMB’s needs identified via the tool’s setup process, which requires small businesses to select their business types and even specify upcoming holidays relevant to them and their campaign.
Twitter tests Shop Module on business profiles
After testing professional profiles for businesses earlier this year, Twitter is now dipping its toes into the world of e-commerce with a new Shop Module. The new feature would allow profiles to be shoppable, creating a “pathway from talking about and discovering products on Twitter to actually purchasing them.” The feature is currently being tested with a few brands in the US, however at the rate we’ve seen Twitter rolling out its other new successful features, we may see this quickly expanding to other brands and countries in the near future.
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