Social Media Daily News Roundup 20.08.19

Today’s social media news, rounded up in one place so you don’t have to go anywhere else. 

🌴 Twitter introduces 6-second viewable video ad bids 

🌴 Twitter cracks down on state media after unveiling Chinese campaign against Hong Kong protesters

🌴 Reddit Previews Coming Live-Streaming Capacity in New, Week-Long Project

🌴 TikTok Maintains High Download Rankings, But Questions Remain About Longer Term Viability

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Twitter introduces 6-second viewable video ad bids - Marketing Land 

Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view.

Twitter called it a “Flexible option for advertisers who care about the completed view metric, but are ready to lean into the mobile-first paradigm and develop short-form assets optimised for in-feed viewing.”

This new six-second video ad bidding option takes a page from YouTube’s 6-second bumper ads but offers the flexibility of running longer creatives. It should appeal to brands focused on substantive view rates.

Twitter cracks down on state media after unveiling Chinese campaign against Hong Kong protesters - CNN 

New York (CNN Business)Twitter will no longer accept advertisements from state-controlled media outlets, the company announced Monday, hours after it joined with Facebook to take down a covert Chinese social media campaign that sought to undermine pro-democracy protests in Hong Kong.

"We want to protect healthy discourse and open conversation," Twitter said in a statement posted on its website.

Twitter said the new policy would only apply to "news media entities that are either financially or editorially controlled by the state." While state media cannot pay for advertisements that would amplify their message, they will be allowed to continue posting on the platform. 

Reddit Previews Coming Live-Streaming Capacity in New, Week-Long Project - Social Media Today

After live-streaming piqued user interest with the arrival of the now-defunct Meerkat back in 2015, the functionality has gone on to become a mainstay of the social networking experience, with live-streaming capacity now available on Facebook, YouTube, Twitter, Instagram, LinkedIn and Snapchat, along with dedicated live-stream apps.

And now, Reddit is looking to get in on the live-streaming action - though it's doing so in its own, unique way.

TikTok Maintains High Download Rankings, But Questions Remain About Longer Term Viability - Social Media Today 

Could TikTok really be the next big social platform to emerge?

It's obviously impossible to answer, but the numbers have shown that TikTok is growing, and the latest app download data from Sensor Tower - looking at download numbers for July 2019 - show that TikTok remains popular.

TikTok is running in second place to Facebook overall, with Instagram and Snapchat also near the top of the charts. Likee, a video editing app, has also been popular throughout the year, as has gaming app Hago, while Helo is a rising social app in India. 

But from a broader social networking perspective, its the big players that remain the focus - and in that, is TikTok now moving into that top player's bracket?

Jade Halstead