Social Media Weekend News Roundup 08/07/19

Here’s the weekends social media news top stories rounded up in one place so you don’t have to go anywhere else.

🍍The Trending Store is AI-powered and only sells things popular on social media

🍍Facebook and Twitter have not been invited to White House social media summit, sources say

🍍How 'Social Intelligence' Can Lead to a Better Marketing Strategy

🍍General Manager of Snapchat Ed Couchman confirmed as Judge at The Social Media Marketing Awards

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The Trending Store is AI-powered and only sells things popular on social media

Social media is a great way to see what people are wearing, eating, and doing. So one whole fashion store is planning to sell only the things popular on the ‘Gram’ and the like. Aptly named The Trending Store, it will stock 100 of the most ubiquitous items on social media at a pop-up at London’s Westfield using AI technology. Each day, shoppers can gander through the most well-liked pieces before a whole new bunch of items are bought in the next day.

Facebook and Twitter have not been invited to White House social media summit, sources say

(CNN)The White House has not extended invitations to Facebook and Twitter to attend its social media summit on Thursday, people familiar with the matter said.

The people, who spoke to CNN Business on the condition of anonymity, suggested it was not surprising. They said they believe the summit would amount to a right-wing grievance session and was not aimed at seriously discussing some of the issues facing large technology companies.

A spokesperson for the White House declined to comment.

The White House announced the summit in June, describing it as an event to bring together "digital leaders for a robust conversation on the opportunities and challenges of today's online environment."

How 'Social Intelligence' Can Lead to a Better Marketing Strategy

As humans, we’re wired to socialize. Even in the modern, digital age, 42% of people still prefer in-person interaction, which trumps technological connections like texting, email, and social media. No matter how digitalized we become, the inherent desire to connect with others remains. 

A big part of effectively engaging and interacting is possessing “social intelligence”, a term which was first coined by psychologist Edward Thorndike in 1920. Improving your social intelligence is beneficial in many ways, including developing a better marketing strategy.

General Manager of Snapchat Ed Couchman confirmed as Judge at The Social Media Marketing Awards

Ed is the General Manager of Snap Inc in The UK and is confirmed as a judge at the 2019 Social Media Marketing Awards, taking place on the 14th October.

Prior to working at Snapchat, he was UK Sales Manager and then Director of Agency Partnerships at Facebook.

While at Facebook, Ed spearheaded the social giant’s ‘Blueprint’ scheme, during which it ran sessions with media shops, including Havas and Publicis, to teach them about how Facebook’s features could help build a holistic media plan.

Entries to the awards are now open.

Lucy Hall