Social Media Daily News Roundup 05.07.19
Today social media news rounded up in one place so you don’t have to go anywhere else.
⏰Facebook NEWSROOM: Addressing Sensational Health Claims
⏰TikTok's young fans 'exploited' for digital gifts
⏰YouTube Hacking Video Ban Sparks Outrage
⏰Digging deeper into an influencer’s influence
Facebook has made two ranking updates to reduce (1) posts with exaggerated or sensational health claims and (2) posts attempting to sell products or services based on health-related claims.
Video-sharing app TikTok says it is "sorry" that some children and other young people have felt pressured into sending money to their favourite influencers on the app.
TikTok lets fans send their favourite videomakers "digital gifts", which can cost up to £48.99.
A BBC investigation found influencers promising to share their phone numbers with fans in exchange for the gifts.
YouTube has sparked outrage after wrongly removing legitimate educational cybersecurity videos as a result of a new written policy.
According to tech site The Register, the written policy first appeared in the Internet Wayback Machine's archive in an April 5, 2019 snapshot.
The policy specifically bans: "Instructional hacking and phishing: Showing users how to bypass secure computer systems or steal user credentials and personal data."
When Kylie Jenner casually mentioned she was quitting Snapchat last year, its share price dropped 6% ($US1.3 billion) overnight . But while not every influencer has as much clout as Kylie Jenner, there’s no doubt that they hold considerable sway over audiences in today’s digital world. And astute marketers are not just sitting up and taking notice, but investing in their services.