‘Click to Message’ is now available on Stories
‘Click to message’ is now available on stories across Facebook, Instagram, and Messenger
Facebook and Instagram stories have over 500 million daily users each, and both are still gaining popularity. This week Facebook started rolling out it’s ‘Send Message’ CTA across Facebook, Instagram, and Messenger ads.
The CTA will appear at the bottom of the screen, allowing users to click and have a conversation without leaving the app they’re currently in.
How will this affect you?
If you use Facebook’s ads you’ll be able to encourage users to have a conversation with you. Currently, most ads on stories say ‘Learn more’ and take you to a landing page which users may potentially close to continue what they’re doing.
However, with ‘Send Message’, the users will be able to send a quick message then continue what they’re doing.
The benefit to this is you can keep up the conversation once the ad is closed and the user will reply when they’re ready.
SocialDay tested this and had great results! We created a bot to do the ‘talking’ for us and encouraged people to sign up for our competition via the messenger app. As it was easy to sign up, we had a high conversion rate for the ad.
💡 Top tip for using ‘Send Message’: Create a bot to have a seamless conversation with your potential client/customer.
Instagram has confirmed that it's removing its 'Following' tab in the app, which provided a listing of friend activity, enabling users to see what content their connections had engaged with.
"Instagram launched its “Following” tab as an early feature back in 2011, long before its Explore tab debuted. At the time, Following was the best way to discover new content, since it would show you things your friends were liking. But that’s no longer true now that Explore has established itself as the primary means of discovering new stuff on Instagram."
Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around.
Its latest test, announced Monday, is aimed at giving brands tools to build excitement around upcoming products their fans will be able to buy on the platform. Users can opt in to get reminders to buy the products on Instagram when they’re released.
Product launch tag. A “Set Reminder” call to action is available in posts to allow users to set reminders for the launch date and time and preview product details in Instagram. Users will then get a reminder on their phones just ahead of the launch.
Product launch sticker. A new sticker is also available in Stories, as shown on the left in the example above.
Why we should care. This test is aimed at complementing Instagram’s in-app e-commerce checkoutcapability that launched in March. Checkout is available to a limited set of brands as well as a small group of influencers via Shopping for Creators. Adidas, Levi’s, Soul Cycle and Warby Parker are among the 20 or so brand participating in the closed checkout beta.