Social Media Daily News Roundup 09.01.19

Here is your daily news from SocialMedia, Brands waste millions on instagram influencers,, Zuckerburg to start a podcast, Twitter releasing new features, something went wrong on the YouTube homepage, Young social marketer of the year is sharing his remarkable story at SocialDay Festival. Enjoy!

Brands 'waste' millions as extent of Instagram influencer fraud revealed

A report by US marketing specialist Captiv8 has revealed that $2.1bn was spent on influencer-sponsored Instagram posts in 2017 but more than 11 per cent of engagement on those posts was generated from fraudulent accounts.

It said almost a quarter of a billion dollars had been “wasted” as a result.

'ZuckTalks': Facebook founder's 2019 personal challenge is to host public discussions

The Facebook chief executive announced Tuesday that his “personal challenge” for 2019 will be to “host a series of public discussions about the future of technology in society – the opportunities, the challenges, the hopes, and the anxieties”.

Twitter will begin testing ‘ice breakers’ to spark healthy conversation

Last year, Twitter touted a handful of features meant to spur conversation on the platform. Or, “increase the health of public conversation,” as CEO Jack Dorsey told Congress last year.

At CES, company representatives confirmed to Engadget that the features would roll out to certain users in the coming weeks as part of a public test.

YouTube is fixing homepage recommendation issue after acknowledging ‘something weird is up’

If recommendations on YouTube’s homepage seemed a little off these past few days, that’s because something weird was definitely happening, according to the company.

YouTube’s product team responded to one of many threads on a popular YouTube subredditwhere people were complaining about the recommended videos being offered to them on the main homepage. Videos from five or six years ago littered the homepage, alongside gaming live streams. A YouTube representative responded to complaints in a thread, acknowledging that something strange had occurred and a fix was being implemented.

Young Social Marketer of the year award winner Suhit Amin confirmed to speak at SocialDay!

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Suhit Amin, 17, was diagnosed in February with early-stage Hodgkin lymphoma, a cancer that attacks the lymph nodes.

In between rounds of aggressive chemotherapy, Amin, a pupil at £12,000-a-year Hutchesons’ Grammar School in Glasgow, achieved six grade As in his Highers. He also launched a company to manage up-and-coming “influencers” on social media platforms such as YouTube, Instagram and Twitch, a live-streaming video games website.

Hear how Social Day “Young Marketer of the Year” has built a business that is trying to make a difference.


Lucy Hall