New Year Social Media News Roundup 08.01.19

HAPPY NEW YEAR!

We’re back after a few too many mince pies! Here’s your daily Social Media News Roundup!

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What are the trends in social media marketing for 2019?

THE SOCIAL MEDIA MARKETING TEAMS AND MANAGERS AT THE TOP OF THEIR GAME KNOW THAT THIS DISCIPLINE IS AN EVER-EVOLVING ONE. NEW PLATFORMS, TECHNOLOGIES, AND SHIFTS IN HOW THE MARKET USES THEM DOMINATE SOCIAL MEDIA MARKETING BETTER THAN ANY OF OUR BEST-LAID PLANS. WITH THAT IN MIND, HERE ARE SOME OF THE CHANGES THAT MIGHT JUST BE THE HOTTEST TRENDS IN 2019 AND WHAT IT CAN MEAN FOR HOW WE MARKET ACROSS SOCIAL MEDIA.

That time when…Instagram accidentally rolled out horizontal scrolling interface and changed it back when the internet lost it’s S!@T.

The out of the blue change caused a flurry of complaints among users, with many threatening to delete the app altogether. Head of Instagram Adam Mosseri was quick to address the divisive switch-up, describing it as a test gone wrong..

Five influencer marketing issues that will dominate 2019

In just a few short years, influencer marketing has established itself as one of the most prominent digital marketing channels for consumer brands. By one estimate, businesses spent more than $2bn on influencer marketing campaigns in 2018.

Facebook takes down Britain First ads

Ads for a Britain First petition to stop a mosque being built in Maidstone, Kent, appeared on Facebook over the Christmas period, despite the group being banned by the social network.

Twitter and BuzzFeed extend ‘AM to DM’ for another year

The daily morning show, which first premiered on Twitter in September 2017 and runs for over an hour every weekday morning, will continue airing on Twitter through 2019, the companies said. Initially, the deal between BuzzFeed and Twitter called for “AM to DM” to air for six months, after which Twitter renewed the show every quarter. This is the first time Twitter has given “AM to DM” the green light for a full year.


TikTok’s Two “Lite” Apps Have Over 12 Million Downloads Since August

You may not know this, but short-form mobile video app TikTok has not one, but two “lite” apps for developing markets. And they have had over 12 million downloads in the last 5 months.

Twitch Sees Significant Growth From In Real Life Streaming in 2018

Twitch’s  “In Real Life” or “IRL” category experienced a huge re-work in the fall of 2018 as the platform realised that more streamers were not only using it, but using for a plethora of different reasons.

PewDiePie passes 80 million YouTube subscribers amid T-Series battle

The battle has been billed as a David vs Goliath-style contest, given that it is a major corporate brand that is threatening to dethrone an independent creator.

SocialDay - UK’s top social media festival is back 1-3rd May and is hosting some of the worlds biggest brands!

Hear from Twitch, Facebook, Twitter, Cision, KFC, BBC, The Hook and more at this years Social Media Festival.

Who’s attends SocialDay?

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Lucy Hall