10 Brands Who Are Using VR For Marketing
Virtual reality is still a space that is very young. The technology has had a shaky start with consumers, but developers are still incredibly interested in growing the platforms already available. That said, marketers haven’t been slow to explore the field and find exciting and interesting ways of reaching the audience in a new space. Here are a few brands that have already tried their hand at VR marketing.
The Greenpeace VR Explorers app
This hugely immersive campaign had users step into another world and see it from someone else’s perspective. Users would be taken on tours of places as far-flung as the Amazon and the Arctic, able to view a whole 360 degrees around them.
360-degree drive in the Mercedes Benz SL
Another virtual tour, but one of an entirely different speed. This VR video experience allowed users to ride along in the company’s latest SL model. Consumers could take a look at all the interior details, out through the sunroof, and admire the scenery of the Californian coast both in and out of convertible mode.
3. Game of Thrones (HBO)
Ascend the Wall
The megahit fantasy TV series has already been lauded for its ability to take viewers to another world. With this VR experience, users would ride the elevator up to the gigantic ice wall made famous by the series, including a view of Castle Black and the wilderness Beyond the Wall.
4. Key Technology
VERYX 360 Experience
This campaign targets the B2B market and begins much like the traditional B2B pitch. However, as the product demonstration for the food sorting program opens up, users could watch the machine as it works, including a look inside it, offering a much more immersive presentation that makes it much easier to explain the technical details and complicated features of such a device.
5. Morgan Stanley
At the Edge of Climate Change
This campaign took a mix between presentation and tour. Users could see different areas of the world susceptible to climate change in full 360 views, underwater, on atolls, and across coasts, while speakers would deliver points on the importance of capital in finding solutions.
Chinese retail giant Alibaba started incorporating VR booths in their own stores. These would entice shoppers leaving to explore entirely digital stores, complete with their own exclusive deals.
7. TOMS Shoes
A Walk In Their Shoes
An effective example of cause marketing, this VR experience has users travel to Columbia to meet a child that benefits from the donations of the company, donating a pair of shoes for every pair bought by customers.
This VR app from the roof window and sunlight specialist allows users to input the dimensions of their own roofs to see how different styles of installations can help open up their own home to more light.
360 Filled Cupcake Flavored Cookie world
An inventive, cartoony use of the platform. Oreo’s campaign involved modelling and animating a fully 3D, fantasy world with chocolate canyons and Oreo cookies floating on lakes of milk.
A VR experience for dairy connoisseurs, this campaign involves a walking and talking tour of the cheesemaker’s process of creating flavour profiles, making the cheese, as well as close-up looks at some mouth-watering recipe ideas.