Social Media Daily News Roundup 03.08.18

Here are the stories you that you need to know about today, Musical.ly merges with TikToc, Facebook head of security leaves, Instagram CEO speaks about 2-year journey of stories, YouTube replicates stories for some users

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Musical.ly, the short video app that's popular among teens and young people, is going away. Kinda. (TechCrunch) 

Facebook

Facebook's security boss to leave firm

Facebook’s chief security officer Alex Stamos has left the company to become a fellow at nearby Stanford University. His departure had been expected following news in March that Facebook was reorganising its security division. (BBC) 

Facebook launches playable ads, tests retention optimisation for app advertising

Playable ads — the ads users can demo from within the ad — are now available globally in the Facebook News Feed. Advertisers can set these ads up in the Facebook UI after selecting the app install campaign objective. (MarketingLand) 

Whatsapp

Facebook adds new opportunities to cash in on WhatsApp

WhatsApp Business is adding more customer service features to chat with consumers, including a way for people to click on Facebook ads to chat with companies via WhatsApp (CNBC)

Instagram

Instagram’s CEO on vindication after 2 years of reinventing Stories

“I think the mistake everyone made was to think that Stories was a photography product,” says Instagram  CEO Kevin Systrom. “If you look at all these interactivity features we’ve added, we’ve really made Stories something else. We’ve really innovated and made it our own.”  (TechCrunch)

YouTube

YouTube also scores Stories, just like all the cool kids in school

Because all the cool kids are doing it and Google wants to be as hip and relevant as possible, select lucky users seem to have scored social Stories in YouTube on both iOS and Android. Reports PhoneArena

YouTube's expansion plans for its HQ reveal Google sees a booming future for video

More than 13 years and millions of uploads later, the tiny video startup that began life above a pizzeria has grown so large that entire neighbourhoods must be reshaped to meet its needs  (Business Insider)

Snapchat

What Is Snapchat Dysmorphia?

Teenagers, who before the advent of social media approached plastic surgery as a way to look like their favourite celebrities, are now undergoing the same to resemble their filtered selfies. (IBT)

Other News

How Tim Cook and the iPhone made Apple America's first $1 trillion compan

Following the passing of Apple’s visionary co-founder Steve Jobs in October 2011, people questioned what the future might have in store for the iconic tech company, and Jobs’ chosen successor CEO Tim Cook. 

Will Social Media and E-commerce Ever Really Get Together?

This AdWeek feature looks at the relationship between Social Media and E-commerce and sees if it really is a match made in heaven, nice thought leadership article to read if you have some time.

 

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Marcus Wilson Interview

Listen to Jungle Creations own Marcus Wilson as he talks us through what makes for good instagram content.