The Weekend Round up 06.08.18

Did you have a great weekend? we did! Here are all the Social Media stories you need to know about this morning. Facebook takes on tinder. Facebooks own guide to mobile video. Latest Snapchat analytics, VR and much more. 

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Facebook takes on Tinder in dating app test. The development was spotted by Jane Manchun Wong, a computer scientist who last week identified that the company was developing a talent show feature for its app

Facebook - How to Maximize the Impact of Mobile Video official guide

How can marketers capture the attention of today’s consumer? Find out in this advertising insight guide from Facebook.

SnapChat

Latest Snapchat blog - SnapChatter reveals July trends and insights.

Snapchats own blog reveals all the demographic, user and topic trends you need to know about to make some informed choices when using the platform. For the July issue, The World Cup and Fourth of July Dominate Globally; Drake Gets US Snapchatters “In Their Feelings”

Whatsapp

WhatsApp update - Three radical changes coming to messaging service you need to know about

 We picked up on these changes last week, but here is a handy article with the main changes you need to know about. WHATSAPP is changing again as it adds a ton of new features for its huge user base, here are the three biggest changes you need to know about (Express) 

YouTube

Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly


An interesting look into some sponsored YouTube posts (in this case PewDiePie) from DigiDay, nice analysis and certainly something you need to know. 

Google

Google in talks with Tencent, others for cloud services in China

Alphabet Inc's Google is in talks with Tencent Holdings Ltd, Inspur Group and other Chinese companies to offer its cloud services in the mainland. (Reuters)

Amazon

Amazon to merge its ad businesses into one platform

Amazon is quietly streamlining its ad business so that advertisers will be able to buy campaigns from the same place, whether they sell their products directly to the site or directly to its shoppers as third-party sellers. (DigiDay) 

Virtual Reality

10 Brands Who Are Using VR For Marketing

Virtual reality is still a space that is very young. The technology has had a shaky start with consumers, but developers are still incredibly interested in growing the platforms already available. That said, marketers haven’t been slow to explore the field and find exciting and interesting ways of reaching the audience in a new space. Here are a few brands that have already tried their hand at VR marketing. (SocialDay)

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Tool of the week

Episode Three of the Social Show

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Stuart Hall