Social Media Daily News Roundup 29.11.18

Hot of the press.. well.? .. Hello! The social media news today rounded up so you don’t have to go anywhere else. And today we’ve got some great stories for you, Instagram is rolling out AI audio describe feature for those with visual impairments, Digital Advertising is booming, why do Instagram influencers make so much money?, @Twitter’s irreverent tone showcased on Times Square billboards, Taylor Swift is 2018’s most influential Twitter user and Linkedin is rolling out a new share box, Bruce Daisley Head of Twitter releases work culture book. Phew, lot’s to catch up on.. until tomorrow.

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Google and Facebook fuel UK ad boom despite print slump

Spending on advertising to pass £20bn for first time in 2019 as digital market booms but traditional media declines

Instagram is now using AI to describe photos for users with visual impairments
Instagram announced today that it’s rolling out new features that will make the app easier to use for people with visual impairments. The changes will allow screen readers to describe photos, either automatically using AI or by reading custom descriptions added by users.

How and why do influencers make so much money? The head of an influencer agency explains.

The co-founder of Viral Nation explains how influencers can command $100,000 for posts on YouTube or Instagram.

Twitter brings @Twitter’s irreverent tone to Times Square’s billboards

Twitter has rolled out an out-of-home campaign in New York City’s Times Square to promote the fresh, irreverent tone of voice of its flagship @Twitter account.

Twitter will showcase actual tweets from the account on light-up billboards in Times Square. The tweets aim to reflect the ‘lighter, more conversational nature’ of the Twitter brand, according to a press release.

Taylor Swift named ‘most influential’ Twitter user of 2018 – even though she only tweeted 13 times


Brandwatch, a social media analysis company, released their annual list of Twitter’s top influencers earlier today (November 28). The ‘Look What You Made Me Do’ pop star came out on top on the women’s list, receiving an ‘influencer score’ of 98 out of 100.

LinkedIn Is Rolling Out A New Share Box

LinkedIn is rolling out a brand new share box, making it easier for users to choose where their posts are seen.

Twitter Top Guy Launches new work culture book
The Joy of Work - former speaker Bruce Daisley was a big hit with this year's SocialDay audience, his new book on work culture is starting to get rave reviews and is now available on pre-order: https://amzn.to/2zsBuR8 


Lucy Hall