Influence in B2B: Why Trusted Voices Are Becoming the Growth Channel You Can’t Ignore

On-Demand Webinar – Influence in B2B: Why Trusted Voices Are Becoming the Growth Channel You Can’t Ignore

Description

B2B buying has changed. Your customers trust people more than brand campaigns, and it’s shifting how influence, reputation, and demand are built. In this live session, Andy Lambert (exited founder and product lead at Adobe) hosted a conversation with Kristen Sesto (Director, Custom Influence) and Stephanie Lamb (Influencer Lead at Adobe) on what this shift means for B2B marketers. They discussed why trusted voices are reshaping B2B buyer journeys, where brands can win with influencer marketing, and how to effectively work with creators and influencers.