Why is Live Video More Powerful Than Regular Video?
Video is by far the most popular type of content on the web, Facebook even predicts that most of our newsfeed will be video soon. Instead of reading long blog posts, it's much easier to digest to information in a video. Many people are simply too busy to read 1000+ words, yet they can watch your video whilst they are doing other things. Live broadcasts are the same thing. Viewers can have your live broadcast open in one tab and continue to work in the others, and can view it again and again if needed.
But why is live video so much more powerful than just general video content? I did some digging around to find out!
It’s real time and real life
This is what most viewers love, the fact that it's real time and it's real life. A live video can not be edited to look pristine and perfect, and so gives viewers are more raw look into your day. Video's that are recorded, edited and posted up often look to rehearsed and fake which can really put off an audience. Also, the great thing about live videos is that your audience can interact with you in real time and see your body language and expressions, thus enabling them to get to know you better.
You can engage your audience in a live broadcast
Thanks to the amazing livestream platforms we have, our viewers can comment, like and ask questions during the broadcast which allows you to engage with your audience in a much different way. You can answer questions live, have a chat, and even get valuable feedback.
You can create a community
When you livestream to your audience, they feel like they are directly talking to you (which of course, they are!) and thus feel more of a connection with you and your brand. You can create communities when you livestream as often the same people will come online and watch you. You could create groups for your viewers to have a chat in! Gary Vaynerchuk has an awesome community on his livestreams, all you need to do is check out his comments on every stream.
Gather virtual attendees for an event
Some people cannot make events, but often still want to see what's going on due to Fear Of Missing Out. When you livestream your event, you make your audience feel like they are there with you whereas a prerecorded video doesn't have the same kind of effect.
Livestreaming is easier than recording and uploading
To connect with your audience on livestream, all you need to do is grab your smartphone and press a couple of buttons, and instantly you're in front of your audience. This is a much quicker way of producing video content as you don't need to worry about staring at a screen for hours editing the video to make it look perfect.
Want to stream and upload on a mountain? Go for it!
At a cool race track? Stream it!
Livestream is meant to be raw and imperfect. Plus, you can also save the livestream and use it on different platforms.
Livestreaming can benefit your business is countless different ways, all you need to do is try!