Social Media Daily News Roundup 09.09.2019
Today’s social media news, rounded up in one place so you don’t have to go anywhere else.
🌴 Facebook Faces New Legal Challenge with 9 US States Launching an Antitrust Probe
🌴 In shift to digital video and OTT, Fanta isn’t spending ad dollars on TV this year
🌴Drug dealers 'moving from street corners to social media
Facebook Faces New Legal Challenge with 9 US States Launching an Antitrust Probe - Social Media Today
After recently settling with the FTC and SEC over data misuse - and paying a $5 billion fine - Facebook is facing yet another legal challenge, with New York's Attorney General Letitia James announcing that she will lead a multi-state investigation into The Social Network over possible antitrust violations.
"In June 2019, we were informed by the FTC that it had opened an antitrust investigation of our company. In addition, in July 2019, the Department of Justice announced that it will begin an antitrust review of market-leading online platforms."
Fanta ads won’t appear on linear television this year.
The Coca-Cola brand is shifting dollars away from linear TV to digital — specifically to social channels, digital video placements and OTT platforms — to target Gen-Z teens where they are today.
“Video is a really important medium for us, but we want to connect with teens how they are now consuming video, and that’s through online videos and OTT,” said Tutul Rahman, Fanta brand director. “We’re leveraging a format that we’ve always used but connecting with the new generation the way they consume it, which just happens to not be TV.”
Social media platforms are increasingly being used as a market place for illicit drugs, according to the first definitive study of the practice.
The report, commissioned by the advocacy group Volteface and seen exclusively by Sky News, found that one in four young people had seen illegal drugs advertised by dealers on social media.
The report's authors believe the number of youngsters who have seen these adverts is even higher than when the study was carried out in January.
Of those who reported seeing drugs for sale on social media, 56% saw them being advertised on Snapchat, 55% on Instagram and 47% on Facebook.