Social Media Daily News Roundup 9.08.19
Today’s social media news, rounded up in one place so you don’t have to go anywhere else.
⭐ There’s a rise in political adverts on social media
⭐ FBI Surveillance Proposal Sets Up Clash With Facebook
⭐ Snapchat releases holiday marketing insights guide to assist with strategic planning
⭐ Facebook to test selling video subscriptions
Social media platforms have become the new campaign battlegrounds for UK political parties.
Adverts on sites like Facebook are increasingly being used by parties to target specific voters - but no one is regulating how it's done.
The BBC’s media editor Amol Rajan has been exploring the tactics and asks whether anything needs to change.
FBI Surveillance Proposal Sets Up Clash With Facebook - Wall Street Journal
An effort by the FBI to more aggressively monitor social media for threats sets up a clash with Facebook Inc. FB 2.71% ’s privacy policies and possibly its attempts to comply with a record $5 billion settlementwith the U.S. government reached last month.
The Federal Bureau of Investigation is soliciting proposals from outside vendors for a contract to pull vast quantities of public data from Facebook, Twitter Inc. TWTR 0.81% and other social media “to proactively identify and reactively monitor threats to the United States and its interests.” The request was posted last month, weeks before a series of mass murders shook the country and led President Trump to call for social-media platforms to do more to detect potential shooters before they act. The deadline for bids is Aug. 27.
As described in the solicitation, it appears that the service would violate Facebook’s ban against the use of its data for surveillance purposes, according to the company’s user agreements and people familiar with how it seeks to enforce them.
Snapchat releases holiday marketing insights guide to assist with strategic planning - Social Media Today
It still feels like a long way off, but with only a few months to go, the time is now to start planning your holiday marketing approach for 2019.
Will Snapchat be part of your outreach and advertising strategy?
If you're considering Snap, then this guide is for you - to help marketers prepare for the holiday season, Snapchat has published a new holiday insights guide, framed as a 'gift guide' for advertisers, which includes an overview of key usage stats, tips and trends to be aware of.
Facebook is dipping its toes into the subscription VOD waters — as an aggregator and reseller.
The social giant is launching what it’s describing as a small-scale test to sell subscription VOD services directly to users. Initially, the Facebook video subscriptions will be available for four services: BBC and ITV’s BritBox, CollegeHumor’s Dropout, MotorTrend App and Tastemade Plus.
Last year, Facebook had reached out to TV networks including HBO and Showtime about the idea of selling their over-the-top streaming services on the platform. But for now, no traditional television channels are part of the test, nor are big SVOD players like Netflix or Hulu.