Social Media Daily News Roundup 30.08.2019
Today’s social media news, rounded up in one place so you don’t have to go anywhere else.
😃 Like button most 'toxic' feature on social media, Royal Society for Public Health finds
😃 Facebook rolls out automated lead generation feature for Messenger to all advertisers
😃 Pornhub Hopes To Clean Up The Planet With Dirtiest Porn Ever
😃 Amazon tests data clean room to improve audience targeting
The 'Like' button is considered the most harmful feature of social media, a survey for the Royal Society for Public Health (RSPH) has found.
A poll of more than 2,000 people for the public body by Populus found teenagers and adults considered the button the most ‘toxic’ feature built into apps, just above push notifications that continually pull people back onto the sites.
The findings prompted the RSPH to call on social media companies to rethink the “architecture” of their sites.
The call comes as the health organisation is urging people to go “cold turkey” and forego all personal social media apps for a month.
Sunday sees the start of the RSPH’s second Scroll Free September campaign, which around 300,000 people took part in last year.
Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed.
Here’s how it works: when a user clicks a “Send Message” button in a click-to-Messenger ad within their Facebook News Feed, it launches an automated chat in Messenger between the business and customer.
Advertisers can integrate the lead generation tool with a CRM platform, and also have the ability to continue conversations with customers via the company’s Facebook Page Inbox, the Pages Manager app or a third-party live chat solution.
After educating the world on the importance of bee pollination, Pornhub now hopes to clean up the planet with its dirtiest porn ever.
Pornhub likes to use its popularity to help important causes. With its recent “beesexuality” campaign it raised awareness on the importance of bee pollination and now wants to help to clean up our beaches.
Pornhub’s most recent campaign (there have been a few this year), launched on 27 August 2019, sees it release its “Dirtiest Porn Ever,” a film that shines a spotlight on the increasing problem of plastic pollution – and its impact on beaches.
Starring Leolulu, one of the internet’s most popular amateur couples, the film follows the pair doing what they do best on the beach until the camera pans out to reveal its sandy shores littered with plastic debris.
But this is not just an awareness campaign. Each time the video is watched in its entirety, Pornhub will make a donation to Ocean Polymers, a nonprofit environmental group that claims to have developed a method of collecting and processing plastic waste from the world’s oceans.
Amazon tests data clean room to improve audience targeting - Marketing Dive
Amazon is testing clean room data technology that may help advertisers improve campaign measurement, AdExchanger reported, citing people familiar with the product. Clean rooms give marketers greater access to audience information under strict controls that maintain consumer data privacy.
The clean room reportedly is similar to other offerings, such as Google's Ads Data Hub (ADH) or Facebook's enterprise data-sharing service. Their clean rooms mix aggregated user information with first-party customer data from marketers, helping them to measure campaigns and avoid serving too many ads to the same audiences.