Social Media Daily News Roundup 15.08.19
Today’s social media news, rounded up in one place so you don’t have to go anywhere else.
🌻 Snapchat Announces New Version of Spectacles, with Improved Camera Capacity
🌻 Facebook Simplifies Group Privacy Settings to Clarify Exposure
🌻 LinkedIn Expands Content Curation and Sharing Options in Sales Navigator
🌻 How The Times of London increased digital subscribers 19% in a year
🌻 Instagram revamps Boomerang, creates Layout for Stories and more
Snapchat Announces New Version of Spectacles, with Improved Camera Capacity -Social media today
Despite various setbacks, and moderate popularity, Snapchat is still pushing ahead with its Spectacles, its camera-enabled sunglasses which enable you to film what you're seeing at any given time.
The latest development on this front is "Spectacles 3", a new generation of the device which will include improved capture capacity, with 3D depth-of-field in captured content.
As explained by Snapchat:
"Spectacles 3 are built with a strong, lightweight steel frame and circular lenses. Two HD cameras on either side of the frame capture depth and dimension the way your eyes do, and power new augmented reality creative tools to enhance your Snaps."
Facebook Simplifies Group Privacy Settings to Clarify Exposure - Social Media Today
As Facebook continues to emphasise group usage, The Social Network is also looking to clarify what its group privacy settings actually mean, in order to simplify the process and ensure that users understand their group activity exposure.
Up till now, Facebook has offered three privacy settings for groups, each with varying levels of public access:
As you can see from this chart, it can be a little complicated to understand exactly what is and isn't viewable within each. As such, Facebook will now reduce the available group privacy options to two - 'Public' and 'Private'.
LinkedIn Expands Content Curation and Sharing Options in Sales Navigator - Social Media Today
LinkedIn continues to add more ways to utilise its data insights, this time through a new integration between its Sales Navigator platform and its employee advocacy system 'Elevate'.
According to LinkedIn, more than a third of the businesses which use its Elevate platform share content via Sales Navigator. In order to improve this process, and save users switching between the two, Sales Navigator users will now get alerts from Elevate within their Navigator dashboard, where they'll also be able to action them directly.
Over the last year, The Times of London has undertaken a detailed content audit to understand what makes its readers tick. The outcome has given the newsroom more understanding on what it should commission, boosting more regular reading, in turn, driving retention and subscriptions.
The News UK publisher said, in the past year, paying digital-only subscribers for The Times and The Sunday Times rose 19% to hit 300,000. Registered-access users, who can read two articles a week, have grown to 5 million, up from 3 million last April. A large part of that growth is due to smarter content commissioning following extensive work reviewing what content resonates best with readers.
Instagram has been improving its Story Camera UI to provide a better user experience. On F8 2019, Instagram announced they will gradually roll out a new Story Camera UI. They did not stop there.
I came across a few unreleased features that Instagram is working on by looking into the code underneath Instagram’s Android app.
There is a lot to unpack here, let’s break this down into a few sections.