Social Media News Roundup 03.07.19
The social media (Almost daily) news rounded up in one place so you don’t have to go anywhere else.
Instagram’s new Stories sticker lets you ask your followers to join a new group chat
Arsenal x Adidas - the latest social stunt felled by a Twitter personalisation mechanic
‘Focusing on pain points’: LinkedIn adds more ad-targeting options
Anyone with more than 30,000 social media followers considered a celebrity, advertising watchdog rules
Instagram’s newest Stories sticker lets people ask their followers to join a new group chat and then gives the poster the power to select who can join. The new feature, called the chat sticker, joins a bunch of other stickers Instagram has introduced to Stories, including polls, question boxes, mentions, locations, hashtags, and countdowns, among others. The chat sticker is relatively straightforward, and Instagram is positioning it as a solution for people who want to have a big group conversation about something or for making plans.
Adidas’ Arsenal kit launch has suffered a few teething problems, first with the early leak of the hero video and now with an automated shirt name generator on social media being used to brand offensive and racist phrases onto Gunners shirts.
LinkedIn’s ad targeting is getting much more sophisticated.
LinkedIn is planning to introduce the ability for advertisers to retarget LinkedIn users who engage with their LinkedIn ads, according to a marketer with direct knowledge of the matter. Currently, LinkedIn advertisers can only see clicks that come from certain audience groups such as from a particular company. Retargeting to individuals is available on other platforms like Facebook and lets advertisers further personalize ads. The feature is expected to come out in 2020, according to the source. Later this year, LinkedIn also will add more narrowed geography-based targeting for city, state and countries.
nyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in the first case of its kind.
The Advertising Standards Authority (ASA) found mummy blogger, Sarah Willox Knott, breached its rules when she promoted an over-the-counter sleeping sedative, as the size of her Instagram following classified her as a “celebrity”.