Social Media Daily News Roundup 15.05.19
Today’s social media news rounded up in one place so that you don’t have to go anywhere else.
Facebook re-enables ‘View as Public’ feature following 2018 security issue
Facebook restricts Live feature, citing New Zealand shooting
Instagram Looks Set to Ramp Up its Efforts Against Apps Selling Likes and Followers
‘We have an incredible audience advantage’: Twitch is expanding its sales team as it seeks bigger deals
TikTok overtakes Facebook as most downloaded app
According to market intelligence firm Sensor Tower, TikTok recorded its best first quarter yet for new users in the quarter ended March, with 188 million new installs, of which India accounted for over 47%
Facebook is restoring the option for users to view their profile from the perspective of someone they aren’t friends with, as well as making it easier for users to manage what information does or doesn’t get displayed on the public-facing version of their profiles.
First-time offenders will be suspended from using Live for set periods of time, the company said. It is also broadening the range of offences that will qualify for one-strike suspensions.
The tightening of rules around its livestreaming feature ahead of a meeting of world leaders aimed at curbing online violence in the aftermath of the Christchurch massacre.
Given that influencer marketing has become such a prominent part of the Instagram eco-system, it comes as little surprise that the platform is now working to crack down on users who’ve purchased likes and followers in order to inflate their standing, and potentially profit from the same by pitching their perceived reach and relevance to unknowing brands.
Amazon-owned Twitch is out to attract more ad dollars from brands and agencies, and is growing its sales team to do so.
In charge of the mission is Walker Jacobs, who joined Twitch in December as its new chief revenue officer. With experience at media company Fandom, Clear Channel Outdoor and Turner Broadcasting System, Jacobs is part of Twitch’s growing team to court brands and agencies globally. While Twitch is headquartered in San Francisco, Jacobs is based out of its New York office and is overseeing the sales expansion globally, including in Asia and Europe.