Social Media Daily News Roundup 11.04.19

Here’s today’s daily social media news roundup.

We’ve included news stories, in depth articles, hot topics and practical features we’ve discovered all about social media. Enjoy!

🍋Charlotte Rogers: Lush’s social media exodus is a risk too far

🍋Is taking a page out of Google’s playbook to stop fake news from going viral?

🍋Twitter caps number of accounts you can follow to quash scammers

🍋Social Video App TikTok Is Steady-Stepping Into Shoppable Ads in the U.S.

🍋Facebook advertisers can now add a call-to-action button to ads that will open in WhatsApp

🍋Instagram 'influencer' cries at thought of ‘9-5’ job after her account was suddenly deleted

🍋YouTube Continues to Explore New Ways to Take on TV

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News

Twitter caps number of accounts you can follow to quash scammers

In a new attempt to tackle spammers and bots across the social network, Twitter has reduced the number of accounts people are allowed to follow daily.

Comment: I think this is great, It’s long been known that many marketers have simply followed and unfollowed accounts on Twitter to gain more followers and assume popularity. I still think a limit of 400 is too high. What are your thoughts on this?

Social Video App TikTok Is Steady-Stepping Into Shoppable Ads in the U.S.

Every major social platform is attempting to understand shopping behavior. On Snapchat, that means testing out exclusive drops with Jordan Brand or Adidas.On Pinterest, it looks a little more like personalized ads based around what users pin to their digital board. Other platforms, like Google and Instagram, are also wading into the crowded place with shoppable ads or checkout options.


Facebook is taking a page out of Google’s playbook to stop fake news from going viral

Facebook on Wednesday announced a slew of new features in its ongoing fight against fake news, and one of them is taken directly from the playbook of bitter rival Google.

Instagram 'influencer' cries at thought of ‘9-5’ job after her account was suddenly deleted

An Instagrammer whose account was suddenly deleted posted a video lamenting her predicament, telling her followers she is "nothing without her following".

Jessy Taylor’s Instagram account had collected some 130,000 followers when it was suddenly removed.

The reason has not become clear yet, but Taylor responded by uploading an emotional three-minute video on YouTube in which she wept about losing her platform.

Comment: Why don’t you get a job?

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YouTube Continues to Explore New Ways to Take on TV

With digital video consumption rising, YouTube is trying out another way to further align with evolving trends, by adding in new "Choose Your Own Adventure" style content, while it's also changing its pricing and options for its YouTube TV offering.

Hot Topics

Charlotte Rogers: Lush’s social media exodus is a risk too far

The ethical beauty brand’s desire not to “stop fighting with algorithms” and reconnect with consumers is admirable, but ditching social to do so could prove a costly error.

Practical Advice & Tips:

Facebook advertisers can now add a call-to-action button to ads that will open in WhatsApp

Are you looking for new ways to engage and convert your social audiences?
Over the course of April, Facebook plan to start rolling out the ability to create ads that click to WhatsApp for the Instagram feed placement. 📱

As an advertiser on Facebook, you can now add a call-to-action button to your ad that will open in WhatsApp. Audiences can engage with you on WhatsApp after clicking your ad. Read more >>>http://bit.ly/FacebookClickToWhatsapp

Lucy Hall