Test and Learn with Facebook Campaign Budget Optimization

Measure the value of Facebook campaign budget optimization

🎓 "How can I more effectively manage my campaign budget?" Test and Learn with campaign budget optimization! 🎓

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Use Test and Learn to discover if campaign budget optimization leads to a lower overall cost per result compared to ad set budgets. Though we recommend all advertisers use campaign budget optimization, we also encourage them to test whether it is the most effective way to manage their campaign budget. You can easily test campaign budget optimization using Test and Learn.

🔖 What does it mean? 🔖

Test and Learn allows you easily create advertising tests that help identify the strategies that work best for your business. You can select one of our pre-populated questions and we'll help you set up the right test to answer it. Today, we are talking the ability for you to run a split test for Campaign Budget Optimization in the Test and Learn interface. Read more >>> http://bit.ly/FbTestAndLearnEdu

📈 Why should I care? 📈

Split testing enables marketers to measure and analyze the results of their campaigns to determine which factors drive the greatest impact for their business. With campaign budget optimization, advertisers can specify a budget at the campaign level while still setting individual ad set optimization goals. Facebook's optimization system will find the best way to spend this budget across different ad sets and ads, according to the optimization goal, bid strategy and bid amount. Keep reading >>> http://bit.ly/FbTestAndLearnCon

Give me an example! 📃

To get started:

Access the Test and Learn surface within Ads Manager and select the question “Will setting a campaign budget improve performance?”

The test can only run if you have a campaign with multiple ad sets that have the same bidding, budget and optimization strategies.

The campaign used for testing must also be active or scheduled.

The test will run for 7 days, after which you can access the results within the learn tab in Test and Learn. Click on the test to be taken into Ads Manager to see the performance comparison at the campaign level.

Go to Test and Learn >>> http://bit.ly/FbTestAndLearnGo

🔖 What does it mean? 🔖

Test and Learn allows you easily create advertising tests that help identify the strategies that work best for your business. You can select one of our pre-populated questions and we'll help you set up the right test to answer it. Today, we are talking the ability for you to run a split test for Campaign Budget Optimization in the Test and Learn interface. Read more >>> http://bit.ly/FbTestAndLearnEdu

📈 Why should I care? 📈

Split testing enables marketers to measure and analyze the results of their campaigns to determine which factors drive the greatest impact for their business. With campaign budget optimization, advertisers can specify a budget at the campaign level while still setting individual ad set optimization goals. Facebook's optimization system will find the best way to spend this budget across different ad sets and ads, according to the optimization goal, bid strategy and bid amount. Keep reading >>> http://bit.ly/FbTestAndLearnCon

Give me an example! 📃

To get started:

Access the Test and Learn surface within Ads Manager and select the question “Will setting a campaign budget improve performance?”

The test can only run if you have a campaign with multiple ad sets that have the same bidding, budget and optimization strategies.

The campaign used for testing must also be active or scheduled.

The test will run for 7 days, after which you can access the results within the learn tab in Test and Learn. Click on the test to be taken into Ads Manager to see the performance comparison at the campaign level.

Go to Test and Learn >>> http://bit.ly/FbTestAndLearnGo

Lucy Hall