Social Media Weekend News Roundup 05.02.19

Today’s social media news rounded up in one place so you don’t have to go anywhere else. Instagram testing new ‘Main Account’ feature to make managing multiple logins easier, With slim ad revenue, UK publishers look to alternatives for Snapchat shows, Inside Burger King's Super Bowl social media war room, Frank’s RedHot Drove the Most Twitter Conversations Among Brands Without a Super Bowl Ad, Social media firms face crackdown over child protection.

Instagram testing new ‘Main Account’ feature to make managing multiple logins easier

Facebook is looking to further deepen user connection to Instagram with new login features. According to a report from TechCrunch, Instagram is prototyping a “Main Account” feature, which would allow users to easily manage multiple Instagram accounts through one set of login credentials.

With slim ad revenue, UK publishers look to alternatives for Snapchat shows

The wider roll-out of Snap’s six-second commercials in Europe is expected to bring more revenue to show creators, but until then publishers are also looking to other ways to make money off their Snapchat efforts, including piloting shows to sell to broadcasters and exploring e-commerce options.

Inside Burger King's Super Bowl social media war room

Inside Burger King's Super Bowl social media war room ... from the team tasked with creating social media buzz around the #EatLikeAndy spot.

Frank’s RedHot Drove the Most Twitter Conversations Among Brands Without a Super Bowl Ad

Frank’s RedHot didn’t air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the Big Game.

Social media firms face crackdown over child protection

Social media companies are to be told to sign a legally binding code of conduct as ministers seek to force them to protect young people online, it has been reported.

Lucy Hall