Do we have a trust issues with Voice Assistants?

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Brits have trust issues with their voice assistants – especially when it comes to handling money? Will this impact on our ability to link Social Media with voice in the future or is it something we just need to embrace? We look at the state of our trust with voice assistants now.

Millions admit they have trust issues with their voice assistants – especially when it comes to handling money, a study has found.

A poll of 1,000 UK adults who use voice assistants at least once a week found more than one quarter shy away from using their device to make payments, while 28 per cent are hesitant to use it to pay bills.

Another 27 per cent worry about transferring money through their device.

The study by Accenture UK also found more than one in five admit they leave the room or lower their voice to make sure their device can’t spy on them.

And 48 per cent believe the technology is always listening – even when they’ve not been given a command.

The reluctance to trust their device for 52 per cent of those polled comes from concerns about security while 55 per cent admit they fear being hacked and having their personal details stolen. 

Emma Kendrew, artificial intelligence lead for Accenture Technology in the UK said: “The take-up for voice assistants has been big, especially when you consider they’re a very new technology. 

“However, many people are not using them to their full potential because of trust issues. 

“There are a lot of misconceptions out there about how these voice assistants work. 

“The outcome is that customers are sending a clear message that they need to feel greater confidence in the technology and its providers. 

“We’re confident that this trust will develop as more security standards and integrity are built into voice technology. 

“E-commerce and online banking went through the same stages of development – once there is tighter security, people will use it more. 

“Once voice assistants are seen as more trustworthy, people will come to see how they can improve everyday tasks, literally without lifting a finger.” 

The study also found while voice assistants mean sophisticated functionality is just a simple command away, most people only use theirs for only basic tasks. 

On average, users are speaking to their voice assistant four times a day – with three in 10 saying this is more often than they speak to their family.

But they are still most likely to use it to answer a random question or find out a fact (54 per cent), followed by checking the weather forecast (50 per cent) and listening to music (45 per cent).

In fact, the average user is taking advantage of just six of their device’s functions, which is barely the tip of the iceberg when the Amazon Echo, for example, has over 45,000 to choose from.

Carried out via OnePoll.com, the research found a lack of trust is the reason more than one in five (22 per cent) don’t use their voice assistant more. 

Emma Kendrew added: “Stats like these – on the face of it – illustrate a challenging situation for technology that has fundamentally been designed to help people. 

“Artificial intelligence and the voice assistants that use it are examples of technology that should serve humanity. 

“So, as the developers of these services, we need to bridge that trust gap, so that people can see and make use of the many benefits instead. 

“One avenue is for technology companies to extend their work with financial institutions to create services that consumers have greater trust and confidence in.”

Top 10 things we most worry about using our voice assistant for:


1. To make purchases
2. To pay bills
3. To transfer money
4. To make calls
5. To send texts
6. To control household security
7. To forecast the weather
8. To access the latest news
9. To control the household heating
10. To control the household lighting

Top 10 tasks we complete with a voice assistant


1. To ask a random question or to find out a fact
2. To forecast the weather
3. To listen to music
4. To access the latest news
5. To make calls
6. To set alarms and reminders
7. To search the web
8. To send text messages
9. To check travel information
10. To entertain me with jokes and raps

As we start to integrate voice tech more and more into our lives, around the home and in the car, how soon before we are using voice to digest our social media, a social network reliant upon voice? Remember Anchor, those who used it loved the sense of personality when discussing hot topics, maybe it was a case of a bit too ahead of its time.

Watch this space!

News Copy  - By Gemma Francis

Stuart Hall