Social Media Daily News Roundup 09.08.18

In today's news round social media marketing roundup, the latest facebook messenger appears to have drawn inspiration from SnapChat (again). #AD grew by 44% in the first half of 2018. Facebook apologised for confetti and balloons for earthquake posts. Is YouTube about to overtake Facebook as the biggest website? Has a Cybersecurity breach been found in Whatsapp? Pinterest is shaping up for IPO. Snapchat has made moves to address the age-gating concerns of alcohol advertisers. New facial recognition tool tracks targets across different social networks. Have we reached saturation point?

Messenger-AR-games.jpg

just like Snapchat, in messenger update (9to5mac)

Facebook

Facebook apologises after confetti and balloons appear on earthquake posts

 

Facebook has been forced to apologise after users posting about Sunday’s deadly earthquake on the Indonesian island of Lombok saw their messages trigger animations of celebratory balloons and confetti (Telegraph) 

Instagram

#Ad on Instagram grows by 44% in first half of 2018, says Buzzoole

Influencer marketing company Buzzoole has published a report showing the use of #ad and #sponsored posts on Instagram grew by 44% in the first six months of this year, compared to the same time frame in 2017. (The Drum)

YouTube

YouTube is about to pass Facebook as the second biggest website in US, according to new study

In the competition to be top website, Facebook may cede its runner-up position to YouTube in the next two to three months, according to a new study  (CNBC)

Whatsapp

A major flaw with WhatsApp's messaging app and web platform has been discovered

Researchers at cybersecurity firm Check Point uncovered the vulnerability, which they published in a detailed blog post describing how the technique could be used to spread misinformation. (Independent)

Pinterest

Pinterest shapes up for anti-millennial IPO

Pinterest is taking a mature approach to stock-market listings. The scrapbooking site founded and run by Ben Silbermann is one of the last social networks to tap the public markets for cash (NASDAQ)

SnapChat

Heineken is still worried about Snapchat’s age-gating policies

Snapchat has made moves to address the age-gating concerns of alcohol advertisers over the last year, and it’s gotten Budweiser and Moët to buy into the mobile-messaging app’s promise of better targeting.

Tech

New facial recognition tool tracks targets across different social networks

Today, researchers at Trustwave released a new open-source tool called Social Mapper, which uses facial recognition to track subjects across social media networks. (The Verge) 

Analysis

PEAK SOCIAL? The major social platforms are showing a significant slowdown in users

As of Tuesday, the three biggest public social media companies have reported earnings for the latest quarter, and all three reported slowing or declining users on their respective platforms.

 

Stuart Hall