Social Media Daily News Roundup 21.08.18

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Google created a fake pizza brand to test out creative strategies for YouTube ads

Google’s  Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions. (TechCrunch)

Google’s lifesaving Undo Send feature comes to Gmail for Android

Google’s Undo Send feature has been saving people from embarrassing typos, mistakes, and other email taboos for years on the web version of Gmail. Now, the feature is being carried over to the official mobile version of Google’s email app. (The Verge)

Twitch Prime ditches ad-free viewing as one of its perks

Twitch  Prime, the perks program for Amazon Prime members offering free loot, games and other benefits, is ditching one of its best features: ad-free viewing. According to an email sent out to Amazon  Prime members today. (TechCrunch)

Giphy Launches its Own Snapchat-Like Stories Feature

It worked for Snapchat, it worked for Instagram, and now the gif sharing service known as Giphy wants to see if adding its own Stories feature will work for it. (Videoink)


Dropping the Filter: How Brands Can Navigate Instagram’s IGTV

Instagram made its name by offering photo filters that gave the amateur’s pictures some professional sheen. But lately, its video offerings have also become a place where brands offer unfiltered images of themselves.  Opinion from (Adweek)

Facebook, YouTube and Twitter may only get one hour to remove extreme content with new European rules

Social media sites are likely to have only one hour to remove terrorist content in rules being drafted by the European Union, according to the Financial Times. (CNBC)


Fake Twitter Campaign Warning of Fake Tweets Created by TV Writer Looking for Work

The “Don’t Believe Every Tweet” project that launched over the weekend — which looked enough like an official Twitter public-awareness campaign that it fooled some reporters— is actually an elaborate calling card created by an out-of-work TV writer. (Variety)

Lifestyle publisher Stylist quits IGTV in favour of Apple News

After nearly two months of posting to IGTV, Instagram’s longer-form video hub, female-focused publisher Stylist is pulling back from the platform to focus efforts on Apple news, which has a more proven monetisation model. (DigiDay)


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