Marketing plans - often too much spray and pray!!
You see all too often new businesses get tricked into aiming their new venture at as many people as possible, which leads to inefficiencies, wasting precious resources such as money and time and, crucially, not maximising the chance to build up momentum and awareness in your brand.
During my session I will be talking about the importance of focussing not on anyone that could be your customer, but the group of people that is most likely to be your customer. This is where the marketing plan should begin and end, with social media playing a key part in all of this.
So join me and the rest of the awesome speaking line up for Social Day