Social Media Daily News Roundup 27.07.19

Today’s social media news, rounded up in one place so you don’t have to go anywhere else. 

🍭 Facebook and Google face tighter rules in Australia as ACCC releases report

🍭 Social Media 'Influence' gets you nowhere with this L.A. ice cream truck

🍭 Twitter will show highlights of the 2020 Olympics as part of the new broadcast agreement 

🍭 Facebook cofounder Chris Hughes is reportedly talking to the US government about how to break up Facebook 

🍭Facebook advertisers continue to shift ad spending to Instagram Stories 

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Facebook and Google face tighter rules in Australia as ACCC releases report - The Guardian 

Facebook and Google face new regulation of their advertising products and the algorithm that determines what appears in users’ news feeds and in search results.

The final report from the Australian Competition and Consumer Commission on its 18-month inquiry into the impact of Google, Facebook and other platforms in Australia was released by the treasurer, Josh Frydenberg, and the communications minister, Paul Fletcher, on Friday.

The report makes 23 recommendations to force more regulation on Google and Facebook, and to improve media competition.

Social Media 'Influence' gets you nowhere with this L.A. ice cream truck - Social media today 

Instagram "influencers" have become masters in the art of quid pro quo, and generally know how to get free goods and services in exchange for featuring a brand on their Instagram page.

But is it worth it for the brand or business owner?

Joe Nicchi doesn't think so.

In fact, the Los Angeles-based owner of CVT Soft Serve, a vintage ice cream truck, has had enough of supposed influencers asking for freebies in exchange for a snap.

After endless (denied) requests for free ice cream in exchange for "exposure," he figured it was time to clarify his company's stance - Nicchi took to CVT's Instagram profile to post the following announcement:  

Instagram

Twitter will show highlights of the 2020 Olympics as part of the new broadcast agreement - Social media today 

While Twitter's live-streaming efforts haven't helped boost the platform as it might have initially hoped, they have showed some promising signs, and have helped underline the platform's position as a key aggregator of real-time news and insights.

And they might be in for a boost - according to The New York Times, Twitter has signed a new agreement with NBC to broadcast limited coverage of the 2020 Olympics, which will help Twitter become more of a hub for associated discussion and sharing.

Facebook cofounder Chris Hughes is reportedly talking to the US government about how to break up Facebook - Business Insider 

Chris Hughes, the Facebook cofounder turned outspoken critic of the social network, is in conversations with US regulators about breaking up the tech company.

The New York Times reported on Thursday that Hughes, who left Facebook in 2007, has met with the Federal Trade Commission, US Department of Justice, and unspecified state attorneys general over the past few weeks to discuss antitrust action alongside two other prominent antitrust proponents, Tim Wu and Scott Hemphill.

Facebook advertisers continue to shift ad spending to Instagram Stories  -Digi day

Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re seeing more of a shift to Stories, in particular, Instagram Stories, over the last year.

The increased interest in Stories come from more consumer adoption and the benefits in cheaper pricing, depending on the targeting and region, buyers said. Indeed, during Facebook’s first-quarter-of-2019 earnings call on April 24, CEO Mark Zuckerberg said that half a billion people every month were using Stories across Facebook, Instagram and Messenger and COO Sheryl Sandberg revealed 3 million advertisers were buying Stories. During Facebook’s second-quarter-of-2019 earnings call on July 24, executives didn’t reveal more usage data, but CFO David Wehner hinted at more adoption.

Jade Halstead