Social Media Daily News Roundup 20.02.19

The social media news from the last 24 hours, you need to know about rounded up in one place so you don’t have to go anywhere else.

☄️Facebook is trying to give AI 'common sense,' says chief scientist (Even a lot of humans don't have that.😂)

☄️Report: TikTok tests native video ads that point to websites

☄️YouTube revamps community guidelines strike system

☄️Twitter launches political ad tracking tools in Europe ahead of key EU polls

☄️What impact has Fyre Festival had on influencer marketing?

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Facebook is trying to give AI 'common sense,' says chief scientist (Even a lot of humans don't have that.😂)

Facebook has its eyes on artificial intelligence chips. 

In recent interviews, Facebook's chief AI scientist, Yann LeCun, said the company is developing its own AI chips that could help it make more conversational digital assistants and monitor Facebook content in real time.

Report: TikTok tests native video ads that point to websites

ikTok is testing sponsored videos that direct users of the video-sharing app to an advertiser's website. A Twitter user observed the native ad in a video clip with a "Sponsored" label from retailer Specialized Bikes and a blue "Lean More" button to tap.

YouTube revamps community guidelines strike system

For the first time since 2010, YouTube is updating its strikes policy, in an effort to maintain consistency and clarity across the community.

YouTube has always had a “three strikes and you’re out” system, though each strike dealt a different penalty to users. Under the new guidelines, the punishment for the first two strikes will be consistent.

Twitter launches political ad tracking tools in Europe ahead of key EU polls

Twitter said its political campaigning ads policy, introduced during the U.S. midterm elections, is coming to Europe on March 11.

  • It means anyone can view ads put on Twitter endorsing a party or a candidate on its Ads Transparency Center, with details on billing information, ad spending and demographic targeting data.

  • A visual label and disclaimer information on promoted content will allow users to identify political campaign ads and who paid for them.

What impact has Fyre Festival had on influencer marketing?

Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure.

The 2017 festival – which has recently come back into public consciousness due to Netflix and Hulu documentaries – sold the dream of an idyllic, VIP-style party on a remote island in the Bahamas.

Influencers played a large part in the marketing of the event, with many high profile personalities being paid hundreds of thousands of dollars to promote it on social media.

Lucy Hall