Social Media Daily News Roundup 23.01.19
Instagram will most likely generate $14 billion in revenue this year and become an increasingly important driver for Facebook's growth, as the platform's core business is expected to slow, Jefferies analysts told clients Monday. (Busienss Insider
Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. (Variety)
Twitter is getting a whole new look.
The popular social media platform tweeted on Tuesday that "a new twitter.com is coming." Changes include new tricks, such as quick keyboard shortcuts, a new emoji button and upgraded trends. (CNET)
Oreo's development of a Snapchat campaign could help it to reach younger audiences who are more likely to favour the image-messaging app over traditional TV advertisements or social media rivals like Facebook and Twitter. (Mobile Marketer)
More than a dozen celebrities, including Alexa Chung and Ellie Goulding, have pledged to change the way they label social media posts after Britain’s competition watchdog clamped down on the practice of stars being paid for endorsing products without disclosing they were being rewarded by the company. (Guardian)