Social Media News Roundup 03.09.18

Welcome back, here are all the stories you need to catch up on from the weekend. 

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The state of advertising on Instagram Stories in five charts

The rapid growth and consumption of Instagram Stories have made it hard for advertisers to ignore, even if they have reservations over whether they can match the high-end, premium content on the platform. (DigiDay)

Twitter hints at new threaded conversations and who’s online features

Twitter head Jack Dorsey sent out a tweet this afternoon hinting the social platform might get a couple of interesting updates to tell us who else is currently online and to help us more easily follow Twitter conversation threads. (TechCrunch)

Skype removes its Snapchat-like ‘Highlights’ feature amid
focus on ‘simplicity’

Just over a year ago, Microsoft updated its Skype app for iOS with a new ‘Highlights’ feature that was a clear copy of Snapchat and Instagram Stories. (9to5mac)

Google’s Chrome browser is now 10 years old

Google first released its Chrome browser 10 years ago today. Marketed as a “fresh take on the browser,” Chrome debuted with a webcomic from Google to mark the company’s first web browser. It was originally launched as a Windows-only beta app before making its way to Linux and macOS more than a year later in 2009. (The Verge)

Twitter rival Mastodon isn’t safe from online mobs either

For social media users who are sick of Twitter, open-source platform Mastodon offers a familiar refuge. Its use of local communities, or “instances” that are connected through federation, allowed users to carve out smaller, and hopefully safer, spaces. (the verge)

Snapchat Adds 'Bounce', its Own Variation of Instagram's 'Boomerang

I mean, it was Facebook that started the free-for-all on copying features. Given such, it’s no surprise that Snap has launched another Instagram-like feature, this time in the form of ‘Bounce’, which is essentially Instagram’s ‘Boomerang’ under a different name. (SMW)

The Social Media Marketing Show! In this show Stuart interviews Sam Wilson from The Advertising Standards Authority Lucy cheekily plugs her own little book. Social Media Tool of The Week is Mikz Alliance

 

 

 

Stuart Hall