The Best Social Media Content Management Tools

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Getting the right content management system in can help to streamline your social media posting, its not just the ease of being able to plan and push your content on in one place, it can also be helpful for clients to have the ability to sign off copy in one place rather than receiving 100’s of emails.

What ever the rational, few working in social media would argue against using a content management tool. Lets face it, you have plenty to choose from, platform specific through to multi platform multi account systems. You have the free versions and the premium, which one is right for your current needs?

The social media industry has just nominated it’s favourite tools for the social media marketing awards giving us a list of the tools that are most popular among Social Media Managers and Social Media Marketers. These are not based on the hype or marketing pitches, these have been selected by marketers using them day in day out to deliver campaigns for clients and brands they work with, which makes it more impactful!

Most of these tools have a free version that so you can try them out for yourselves.

Vote here for your content management tool of the year

In no set order here are the nominees:

Rivuu

Your creative team can create posts using images, GIFs, videos and even Facebook’s different link post formats. Customise meta-titles and -descriptions, and see how your finished post will look on each platform. We count your Twitter characters, including link shortening, and suggest the best image dimensions for each platform. Posting across your core social media channels has never been so simple!

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ContentCal

Say goodbye to spreadsheets with ContentCal; a familiar and intuitive way to manage social media content. Define user permissions with Approver and Creator roles Say goodbye to embarrassing typos. Our built-in approvals ensure that content won’t go live until it’s been vetted and approved by the relevant people.

Perfect your content, ready for ContentCal to post on your behalf

Manually publishing your social media content is a waste of time and energy. Create your content, and then sit back and relax as ContentCal posts to your social networks.

Juggling multiple accounts can get confusing. Keep client or sub-brand content separated in individual calendars, easily accessed through the ContentCal dashboard. View powerful analytics.

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Buffer

Save time managing social media for your business. Buffer makes it easy for businesses and marketing teams to schedule posts, analyse performance, and manage all their accounts in one place

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HubSpot

Publish to social networks in the same place you build campaigns. Easily share blog posts, landing pages, and other content with the same tool you use to build your marketing campaigns.

Manually publish content directly to LinkedIn, Facebook, Instagram, Twitter, and Google+, or connect your social accounts to your blog and automatically share new content as it gets published. Schedule content for later, and get suggestions for the best times to post so you can get your content in front of your followers at exactly the right moment.

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Hopper HQ

Plan & Schedule Your Instagram Posts Online. Hopper is the Instagram scheduler that posts for you. Upload, plan & schedule posts in advance to multiple Instagram accounts.

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Falcon

Falcon is your social media marketing platform built on social analytics, community engagement and governance for Facebook, Twitter, LinkedIn, and Instagram.

Create paid and organic posts for all your social networks in one collaborative content calendar. It’s easier to manage channels, teams, workflows and campaigns with complete clarity. Approval flows and a content pool ensure brand alignment and stellar quality.

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Schedugram

Instagram planner - Capture Your Audience’s Attention

Our powerful planning and editing tools make creating an eye-catching Instagram feed easy for agencies, brands, freelancers and social media managers.

Design, preview, schedule and post stunning Instagram grid layouts with our visual planner that will grow your audience and increase your influence

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CrowdControlHQ

At CrowdControlHQ we understand that social media isn’t just a channel. Being a social organisation is a philosophy with engagement at its core. We come to work every day to engage with our community, help our customers to engage with their social media audiences, and empower them to engage their own teams and collaborate with each other.

Our all-in-one platform supports this philosophy, enabling organisations Create truly awesome content to excite their audiences. Deliver exceptional social media experiences that enhance their brand. Work smarter as a team through effective collaboration. Accurately measure the ROI of their social media activity.

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Hootsuite

Hootsuite Has The Right Solution For Everyone. 16+ Million Users. All-In-One Social Tool. Services:

Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

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Agora Pulse

An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

Harness your social media content and engagement with the easiest and most affordable social media management tool for teams and agencies.

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Sendible

Sendible is a social media management tool that helps agencies and companies boost their productivity on social media.

Whether focusing on a campaign for one brand or managing social across hundreds, Sendible helps agency teams be more productive by managing all their client activities from a centralised hub.

Connect to just about any social network including Facebook, Twitter, LinkedIn, Instagram, YouTube and more. Even publish directly to WordPress, Blogger and Tumblr.

With direct access to Canva, Google Drive, YouTube and Dropbox, your team’s content is only ever a click away!


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MeetEdgar

Most “automation” tools need you to refill them with fresh posts, all the time. Not Edgar! Fill your library, set your schedule, and Edgar does the rest! He streamlines your posting to Facebook, Twitter, and more!

Add as much as you like – Edgar’s auto-scheduler pulls right from your library. Shuffle & pause at will!


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Post Planner

Struggling with social media engagement? Use Post Planner to FIND, PLAN, & POST better content to boost your reach & social media engagement today.

Never run out of ideas. Our recommendation engine analyses content across the web to identify top-performing content that will resonate with your audience.

Bring clarity to your chaos. Eliminate guesswork with a custom plan. Optimise your content by sharing it at the best time possible for each of your social networks.


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Sprinklr

Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.

1500+ of the world’s most valuable brands, including: Allstate, McDonalds, Lenovo, Microsoft, Nike, Philips Lighting, Procter & Gamble, Samsung, Santander, SAP, Shell, Verizon, and Visa use Sprinklr to turn everyday customer interactions into legendary customer experiences. 

The Sprinklr CXM Cloud moves your business from just Social to true Customer Centricity connecting Marketing, Sales and Customer Care removing departmental silos. Deliver legendary customer experiences in a globally compliant way with full cross functional automation and workflow governance.


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Spredfast

Spredfast is a global social media marketing software company that provides community management, social media marketing, content management, social care, and social media analytics tools to enterprise brands and agencies.

Your business is built on relationships, and today, relationships are built on social. Spredfast helps companies like General Motors unlock social’s potential to strengthen their brands and grow their businesses.

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Planoly

Manage, plan, and schedule your Instagram posts from your computer and mobile phones. Create a cohesive Instagram feed and manage multiple Instagram.

arrange the look of your instagram feed with our DRAG & DROP feature, track analytics to better understand your audience.

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SmarterQueue

SmarterQueue saves you hours when scheduling your social updates, and makes sure your posts get noticed, helping you grow your business the easy way.

Find your inspiration: advanced search and filtering helps you discover the most shareable content in seconds. Create your ideal content mix, with tailored content for each platform, using powerful category-based scheduling. Easily measure the success of your content with category-based reports. Prove the value of social campaigns to colleagues and clients.

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SocialBee.io

All-in-One Tools and Services for Content Posting & Recycling, Follower Growth, Engagement, and More

Supercharge your content by putting it on autopilot. Effortlessly mix your own links with other valuable content Get the attention of your target audience by following relevant accounts & unfollowing unfitting accounts. Easily engage with your new followers to grow your following and bring the honey to your most engaged followers.

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Social Flow

SocialFlow is a social media optimization platform for leading brands and publishers. The company uses the Twitter firehose, click data derived from its proprietary link proxy, along with proprietary algorithms, to optimize the delivery of messages on social networks.


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socialbakers

Socialbakers is a global social media analytics company offering a marketing software-as-a-service platform called Socialbakers Solutions that sells data analytics and social media management to companies for marketing on Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+, VK and Pinterest.

Work faster by managing your social media accounts using one platform. Find the right influencers, optimise your budget, measure and benchmark your results - all from a single dashboard.

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Stuart Hall