Social Media Daily News Roundup 01.08.18

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Daily News 

Roundup of all the stories you need to know about today. 

YouTube VR Is Now On Samsung Gear VR -- And With A New Shared Viewing Feature

Now you can watch YouTube with friends, no matter which reality you're in. Streaming giant YouTube has recently announced VR compatibility with Samsung -- making YouTube VR available for all Gear VR users. The app has traditionally only been available via Daydream View, HTC Vive, and PlayStation VR says Forbes. 

Whatsapp

WHATSAPP UPDATE: GROUP VIDEO CHATS FINALLY COME TO APP IN LATEST VERSION

WhatsApp has finally added group video chat with its latest update. The feature allows up to four people to all speak to and see each other at once. It finally updates the voice and video chat features that have been gradually rolled into WhatsApp in recent years. (Independent) 

Facebook

Facebook deletes accounts over signs of Russian meddling in US midterms

A widely reported story this morning, On Tuesday, the social network removed 32 pages and accounts from Facebook and Instagram that were pushing American political stances and organising events, including a protest against a Unite the Right rally due to take place in Washington next week.

Pinterest

Pinterest Profiled 4 Types of Holiday Shoppers

It’s never too early to start thinking about the holiday shopping season, and Pinterest profiled four types of holiday shoppers that use its visual search tools. Pinterest said in a blog post that starting as early as July, some 46 million people come to its network to get ideas for the holidays, reports Adweek in this article. 

Influencer Marketing

Influencer Marketing Fraud Revealed In Study Of 700,000 Instagram Posts

First UK research by influencer analyst CampaignDeus shows 12% of influencers bought fake followers. A new study of influencers and marketing spend shows 12% of UK influencers bought fake Instagram followers in the first six months of the year. Interesting analysis from the Holmes Report. 

‘Micro’ wave: are influencers losing their influence?

A nice opinion article from the Drum, looking at results from the content marketing survey followed by some tips for micro influencer campaigns. 

 

 

Stuart Hall