Social Media Daily News Round up 31.7.18

What have we found for you today, YouTube now plays vertical video without the black lines, Facebook to host talent shows.  We also spotted a story (well a hack) that shows you how to save IGTV videos and MPs call for Social Media Tax. Snapchat release stickers to woo creaters and much more.

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MPs Call For Social Media Tax

MPs have called on social media companies such as Facebook to be taxed to cover the costs of investigating incidences of data misuse, a leaked report has revealed reports CityAM

YouTube

YouTube’s website now supports vertical videos without black bars

The Verge is reporting that YouTube will now display vertical videos on the desktop without black bars on the side. It rolled out an update to its desktop player on Friday to automatically adjust the video’s aspect ratio to suit a computer’s screen size.

Facebook

China says Facebook subsidiary has not been issued business licence

The status of Facebook's new China venture has been called into question after two government agencies said it had not been issued a business licence reports the FT

Facebook could host talent shows in future app release

Facebook is developing a talent show feature for its app which would allow users to pick a pop song and submit a recording for review. The in-development feature was discovered by Jane Manchun Wong in the code for the most recent version of the app reports Sky News. 

Twitter

Twitter announces stage one in the plan to eventually have a plan to fix Twitter

The state of online discourse is not great, per the comments section of any YouTube video, or at basically any tweet. Twitter CEO Jack Dorsey claims to be well aware of this reports The Outline as they look into the announcements released by Twitter regarding the plan to "fix" the platform while appeasing shareholders. 

ITGV

How to download IGTV videos

We are not sure why you would want to but Augusta free press has an article showing you how to download IGTV videos. 

Snapchat

NBC Sports Partners with Snapchat for Britain’s Premier League Soccer

More good news for Snapchat, with reports about the NFL renewing a 2-year deal, NBC looks set to launch new weekly show dedicated to the premier league reports Media play news, with a host of big sports franchises supporting Snapchat have we seen the platform turn the corner? 

Snapchat quietly launched sticker packs to win over creators

Snapchat’s charm offensive with creators continues with the trial of creator-made stickers. This comes on the heels of the launch of Storytellers, a program launched last week that connects brands with top creators to make ad campaigns on Snapchat. Great Story from Digiday 

In other news,

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Cision (NYSE: CISN) today announced that it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of specific images. With the addition of ShareIQ technology to the Cision Communications Cloud, Cision becomes the first earned media platform in the industry to monitor, analyze and attribute value to both text and visual content.

“Cision Comms Cloud is the technology enabler for earned media management, a new discipline in which professional communicators are able to combine the art of storytelling with the power and science of data to establish communications as a critical driver of business value,” said Kevin Akeroyd, Cision CEO. “With more than three billion images uploaded to the web each day and more than 95 million images added to channels like Instagram daily, earned media is becoming increasingly visual. ShareIQ is the latest of our carefully curated technology acquisitions designed to make the Cision Comms Cloud the most robust in the industry – and the first to provide comms professionals with a way to harness the business impact of the visual content market.”

While other industry offerings are limited to hashtag capture for images and logos, ShareIQ technology recognizes unique brand images and logos across all social, web, and digital channels. The solution maps the history and path of each image to provide reach, engagement, and ROI, as well as insight into where the image is being shared and by whom – a publisher or an individual influencer. Additionally, ShareIQ provides the ability to create custom audiences of individuals who have viewed, liked, or shared specific visual content. When used in conjunction with Cision’s established partnerships like LiveRamp and MediaMath, these audiences can be uploaded to any Data Management Platform to facilitate targeted digital advertising.

 

Stuart Hall