Social Media News Roundup 16.10.18

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Everything is not 'awesome' at Facebook, says Instagram co-founder

Everything may be awesome and cool when you're part of a team, as The LEGO Movie taught us. But apparently that doesn't apply to the team at Facebook. (Mashable)

Facebook tool makes UK political ads 'transparent'

From today, if you want to advertise a political cause on Facebook in the UK, you'll have to obey new rules. You will need to prove your identity and location to the company, and each ad will carry a message saying who paid for it. (BBC)

Jack Dorsey: 'Twitter does contribute to filter bubbles'

Twitter CEO Jack Dorsey is grappling with the unintended consequences of his invention, like many of his peers in the technology industry. (CNBC)

Looking beyond Facebook and Instagram, DTC brands try Snapchat

Since Snapchat released its advanced Pixel targeting capabilities to advertisers in June, some direct-to-consumer companies say they are seeing up to a 50 percent lower cost-per-acquisition since applying the Pixel, prompting some to shift spending from Facebook and Instagram. (DigiDay)

Four great B2B company Instagram accounts & why they work so well

According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. (Econsultancy)

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views. (Search Engine Land)

YouTube CEO Susan Wojcicki: Despite Its Problems, YouTube Is Growing Up

Google’s YouTube video service is growing out of its teenage years, suggested CEO Susan Wojcicki at the Wired 25 Summit in San Francisco Monday. “The last 18 months, I really think (of as) our growing up years,” she said. “I think we are in a much better place, we worked really hard.” (Variety)

Snapchat Releases New Data on User Shopping Trends [Report]

Snapchat has released a new series of reports which highlight how the app influences shopping behaviours, as it looks to push its advertising credentials ahead of the holiday season. (SMT)




Stuart Hall