Social Media Spotlight - Hetty Rackham
Name: Hetty Rackham
Job Title: Managing Director, Female Business Startups
Experience: I have been working in marketing for 24 years. I started working as a Freelance Marketing Consultant 12 years ago and have always enjoyed the freedom and flexibility that self-employment brings (especially whilst raising a young family). With this experience I am now founder and MD of Female Business Start-Ups, a community for women starting up their business, I am offering:
Female Business monthly masterclass and networking events
Female Business Start-up Courses
1 - 1 Coaching
What do you love most about social media: I love the fact that you have the freedom to express yourself. Yes there are strategies you develop and evolve, however, I just love the fact that you can express your opinions and be creative with images, content and video. You can make your own rules. Also, I love the social aspect of social.. connecting and building a community with likeminded people.
Favourite social media platform: Instagram - Instagram stories, again I feel like it's a great place to experiment with content, so what does and doesn't engage.
Top tip: Use free tools like askthepublic.com or Buzzsumo for content ideas. Also, try to stick to no more than 3 keys in each of your posts so your message is clear and always ... be yourself.
What does your day to day work consist of?: As the founder of Female Business Start-ups (FBS), I put a great emphasis on how we create businesses that are made to suit around our lifestyle, health and wellbeing and family. So, my day revolves around my kids being taken to and from school and work fits in-between. I spend most of my time creating FBS course and event content, and delivering work for my clients on a freelance basis.
What challenges do you face within your role?: A good challenge I have ahead of me, is growth whilst maintaining quality events and startup courses.
Are there any social media tools you use to make your job easier?: I love Clips, video editing app. It's easy, fun and versatile - Definitely recommend this!
As there are so many changes to social media, how do you keep up to date with the latest information?: I follow three/ four main influencers
Finally, what would you like the future of social media to be?: Less restrictive for audience reach and growth, it's constantly changing as if they're trying to catch us out all the time!
Want to connect with Hetty?
https://www.linkedin.com/in/hettyrackham/
Facebook: https://www.facebook.com/FemaleBusinessStartups/
Instagram: https://www.instagram.com/hettyrackhammarketing/
Networking Event link https://femalebusinessstartupsjanuarynetworking.eventbrite.co.uk
Course Details http://femalestartup.co.uk